WHAT IS WEBSITE?
The first question, which generates in your mind, is that what is a website? The website is a collection of web pages, which contains contents simple as well as multimedia and can be accessible through IP (Internet Protocol). Web sites can be of numerous types. It can be personal; it can be commercial, can be used by companies and can be used by governments and NPO’S. Web sites can perform various functions and can be used for a peculiar purpose, for example, these can be used as an entertainment purpose for the users, can be served as a social network and can be used as a source for news regarding fashion, politics and education.
SIGNIFICANCE OF WEBSITE FOR THE BUSINESS:
Now the question, which generates in our mind, is that why we need a website for our business. Here I will tell you why the website has such a great importance in today’s world and why should your organisation/company have one.
PROFESSIONAL AND PROFICIENT:
In today’s era, if any business doesn’t have a website they do not consider as a professional. For example, if I am considering a company and want to buy their product and will get to know that they do not have a website I will never deal with them and discard the idea because I want an option of online buying or want to get more information easily. Likewise, most people think like me and prefer those companies that have websites.
If your business does not have a website, then customer cannot approach you 24/7 due to which you will lose your customers. However, when you have a website, the customer can approach you anytime and get information about the business and its services. In this way, your company can provide the information with any point in time rather than business hours only.
|Also Read: Things To Know Before Using Weebly.com
One of the major factors, which make the website important for your business, is the visibility of it. If a customer knows everything about the business, they may still want to search the company online first to get as much information as possible. They can also get to know where the company is situated and where their head offices are if they want to visit it.
If your company has a website, then it is the most cost effective and easy method for advertisement. It reduces the cost of brochures and banners because the website will act as a one.
If you have a website, the customer can easily contact you at any time via FAQ’S and can ask about their problems. They can also ask for further information about the company, can give feedback.
MEDIUM FOR RECRUITMENT:
If a management of your company wants to recruit new employees, they can post job opportunities on their website. The results come from this process will be more efficient because a large number of candidates get to know about that job and apply for it.
If you decide to change the location of your company, then you just have to update your website. In this way, customers will know the new location of a company.
The website will help your business in the expansion. People not only from the local area will know about you but all over the world. It will allow the people around the world to buy your products.
If your company has a website, the productivity of your company will increase. Because you will not devote more time to explain your clients and try to solve their problems. You can do all these things through your website and utilise your time in the production.
Your website will provide your customers convenience due to which your customers will become loyal and will further tell their social circle about your company.
You can enhance your customer service through your website. You can process their request and help them anytime. They can get any forms from the website rather than go to the office.
RATE OF RETURN:
Due to your website, your number of customers will increase due to which the rate of return will also increase. The profit margin of your company will increase due to which your business will expand more and make your business more successful.
If you want that your competitor doesn’t become successful than you and don’t gain a competitive advantage over you then build your website as soon as possible because tour customer will have.
If your company has a website, it will increase the credibility and integrity of your website. Nowadays everyone is using the internet and doing businesses through it. You can sell it and make your customers happy.
SHOWCASE OF WORK:
Whatever your company is, you can easily display your work through it. You can place images, optimised contents and testimonials, which will tell your customers why your business is unique.
LINKS ON OTHER SITES:
If other websites place the link of your site on their pages, the word about your website and your company will spread like a fire. In this way, customers will visit your site, and the traffic of your site will increase. However, for this, you have to make your content optimise.
INCREASE IN CLIENTS:
Not all the customers are clients. Clients are those people who buy your products or utilise their services on a regular basis. He becomes your regular customer. If you build a website, it will increase your number of clients.
Your potential investor can get the very idea through your website. The increase in customers and clients will increase your profit due to the website, and your potential investors will find your business a good investment. They will invest in your business, and the growth of your business will increase.
KEEP IT FRESH:
You can update your information about your organisation on your website very easily which will boost the potential clienteles due to which the sales will increase eventually. Alongside you can keep your website more attractive and attract the clients by keeping your content fresh via blogs.
You can make your business name a brand by making the website. In addition, you can secure your name by making your website otherwise; any other will steal and build the website under that name before you.
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