Search Engine Optimization during its early days was just placing the right keywords in your content. This concept backfired when people started stuffing their content with keywords just to get better ranks. Today, alongside keywords, SEO Shark based in New Zeal and incorporate a whole lot of different concepts like inbound linking, metadata, etc. Though these have helped genuine, reliable websites to surface on the top, certain loopholes are present which are used to fool the system. However, these methods, known as black-hat SEO, are never supported by search engines and should be avoided.
What is black hat SEO?
Black hat SEO techniques aim at fooling the search engine. These websites target short-term profits and focus less on the audience. However, such tactics are soon caught and can get your website banned from the search engine. Some common black hat techniques apart from keyword stuffing are:Cloaking: It is the technique of displaying different content to users and search engines. What might be displayed as an image to a user can be hidden links for a search engine? Hiding keywords through cloaking is black hat SEO.Automated Comment Spam: This is common in various blogs where inbound links to a website are inserted as comments or between irrelevant content.
What is white hat SEO?
White hat SEO emphasises on people rather than automated bots. Websites increase their rank based on visitors response. White hat SEO includes keyword research and analysis, inbound links, meta description, internal links.
The temporary advantages of a black hat over white hat SEO techniques attracts many marketers towards the former. However popular search engines like google are regularly improving upon discovering and penalizing such websites. Being de-indexed from such major platforms can shrink the business to zero within no time. To be a successful SEO marketer focus only on two things:
- Improving the content and maintaining the reputation of your website.
- Wait patiently for the traffic to increase over time.